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About me

Award-winning Creative Director with 20+ years' experience turning complex business strategy into simple, emotionally resonant, "big-idea" concepts.
Specialising in the drinks, beverage, and FMCG sectors, I build global brand toolkits, high-performing 360° integrated campaigns, and pitch-winning creative strategies.
Currently, I balance my role as retained Fractional CD for start up agencies with running my independent boutique consultancy, Agency Ghost.
Whether operating as a lean, agile "one-man department" or leading large multi-disciplinary teams, I focus on commercial impact, creative excellence, and positive studio culture.
Key Highlights & Track Record:Global Brand Toolkits: Scaled Pernod Ricard's account (£1M+) across Chivas Regal, Aberlour, and Ballantine's. 360° Integrated Campaigns: Concepted Pepsi's global identity campaign, Schweppes experiential activations, and Fuller's London Pride brand work.
Pitch Winning: Led successful competitive pitches across drinks, tech, and entertainment (Fuller's London Pride, MAX European launch, Betfair). Industry Awards: Clio Award Winner (2024), Creativepool Annual Winner (2020), DADI Awards Winner (2016), ISP Gold/Silver Winner.
Core Capabilities:
Creative Direction | Brand Positioning & Toolkits | 360° Integrated Campaigns | Pitch Leading | TVC/OOH Production | Experiential | Fractional Leadership

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon: United Kingdom

Working LocationsLondon: United Kingdom, St Albans, Milton Keynes: United Kingdom

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesCreative Director, Executive Creative Director, Head of Creative

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Big Ideas, Branding, Copywriting, Global Toolkits, Off Trade, On Trade, story telling

Sector Experience

drinks, FMCG, Premium Drinks

Clients

Betfair, Coca-Cola, Diageo, marrussia, PepsiCo, Pernod Ricard, Renault

Awards

Clios - Gold, DMA Award Gold, One Show - Bronze Pencil

CV / Resume

Jonathan's CV/Resume

Activity

Connections1 Followers100 Following2

Likes13

Creativepool member since 24 September 2026

Jonathan's work

Too Good To Hide

Taste the Pride

Time Well Spent

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