ABOUT

The brand team needed something special to launch their new signature Single Malts. These were whiskies that have sat hidden for centuries, at the heart of their famous Blend. We created a new global campaign concept that would be understood by prestige drinkers worldwide – “Too Good To Hide”.

To bring it to life, we crafted an epic CGI world which symbolised the House of Ballantine’s, and the secrets it was finally revealing. Our concept rolled out across OOH, on and off-trade, trade advocacy, mentoring, and a theatrical brand experience.