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About me

Award-winning Creative Director with 20+ years' experience turning complex business strategy into simple, emotionally resonant, "big-idea" concepts.
Specialising in the drinks, beverage, and FMCG sectors, I build global brand toolkits, high-performing 360° integrated campaigns, and pitch-winning creative strategies.
Currently, I balance my role as retained Fractional CD for start up agencies with running my independent boutique consultancy, Agency Ghost.
Whether operating as a lean, agile "one-man department" or leading large multi-disciplinary teams, I focus on commercial impact, creative excellence, and positive studio culture.
Key Highlights & Track Record:Global Brand Toolkits: Scaled Pernod Ricard's account (£1M+) across Chivas Regal, Aberlour, and Ballantine's. 360° Integrated Campaigns: Concepted Pepsi's global identity campaign, Schweppes experiential activations, and Fuller's London Pride brand work.
Pitch Winning: Led successful competitive pitches across drinks, tech, and entertainment (Fuller's London Pride, MAX European launch, Betfair). Industry Awards: Clio Award Winner (2024), Creativepool Annual Winner (2020), DADI Awards Winner (2016), ISP Gold/Silver Winner.
Core Capabilities:
Creative Direction | Brand Positioning & Toolkits | 360° Integrated Campaigns | Pitch Leading | TVC/OOH Production | Experiential | Fractional Leadership

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesCreative Director, Executive Creative Director, Head of Creative

Achievements

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Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Big Ideas, Branding, Copywriting, Global Toolkits, Off Trade, On Trade, story telling

Sector Experience

drinks, FMCG, Premium Drinks

Clients

Betfair, Coca-Cola, Diageo, marrussia, PepsiCo, Pernod Ricard, Renault

Awards

Clios - Gold, DMA Award Gold, One Show - Bronze Pencil

CV / Resume

Jonathan's CV/Resume

Activity

Connections1 Followers71 Following2

Likes12

Creativepool member since 24 September 2026

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Spring Studios

United Kingdom

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Jonathan Sant Follows

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