About me

Chief Creative Officer | Creative Problem Solver |

For over two decades, I've shaped digital experiences, interactive storytelling, and brand ecosystems across New York and China. With a foundation in Computer Graphics and Interactive Media (CGIM) from Pratt Institute, I bridge design, technology, and storytelling to craft engaging consumer journeys and culturally relevant brand narratives.

As Chief Creative Officer at AKQA Shanghai and Grey China, I lead digital transformation, integrated marketing, and interactive experiences for local and global brands. My expertise lies in:

Interactive Storytelling & Digital Innovation - Designing platform-driven brand experiences

Brand Ecosystem Thinking - Connecting content, commerce, and culture through digital

Consumer Engagement at Scale - Creating experiences that are immersive, interactive, and impactful

China Market Leadership - Translating global brand vision into locally resonant creative

The most powerful stories aren't just told—they're experienced, shaping how people interact with brands in real time.

Skills

Creative Direction, creative management, Experiential Marketing, Filming, UX/UI

Sector Experience

Branding, Communications, Design, UI / UX

Awards

Cannes Lions - Bronze, Clios - Bronze, D&AD Award - Wood Pencil, Effie\'s - Gold, One Club Award - Bronze, PMAA Dragons of Asia Awards Silver, Spikes Asia - Bronze, Spikes Asia - Gold, Transform Award