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This film is a visual and auditory exploration of the rebirth of OPPO’s brand identity. It unfolds in chapters, each revealing a new facet of the brand’s evolution.

Chapter One introduces the genesis of the new “O,” a symbol heralding the brand’s fresh start. Chapter Two delves into OPPO’s embrace of inclusive diversity, showcasing how it informs and enriches the brand’s ethos. The journey continues in Chapter Three with the unveiling of a new typeface, a cornerstone of brand identity that speaks to innovation and elegance. Chapter Four is a vivid display of OPPO’s color philosophy, an integral part of its visual communication.

The Finale culminates in the grand reveal, a synthesis of all the elements introduced, culminating in a cohesive, new brand identity for OPPO.

Accompanying the film is a distinctive sound logo, inspired by the simplicity and pattern of the brand’s name—OPPO. The music reflects the sequential order and proximity of ‘O’ and ‘P’ in the alphabet, embodied in the ABBA pattern. The chosen notes, E and D, create a memorable melody (EDDE) that resonates with the simplicity and elegance of OPPO’s renewed brand image.

Together, the film and sound logo present a harmonious and innovative rebranding of OPPO, showcasing its transformation with visual and musical artistry.

This work was done in 2019.

Director: Lernert Engelberts
Executive Producer: Maarten Le Roy + Ay Wei Wong
Film Production Company: @Adult Adult + The Pandemic Story
Production Design: Pepijn Van Looy (Tanker)
Styling: Thomas Vermeer
Music: Diederik Idenburg @ MOST___original soundtracks___audio post
Post Production: Glassworks Amsterdam
Creative Agency: forsman & bodenfors
Chief Creative Officer: Jon Ip