About me

John Koay is an Executive Creative Director who is known for having created edible nail polishes that tasted like fried chicken, set buildings on fire with explosives, made a robot animal butt with fake poo coming out, designed a series of exclusive trading cards that got sneaker fans literally fighting for them and much more...

With over a decade of experience that started in Auckland, then Sydney and now Hong Kong he has created globally talked about work at some of the world's most famous agencies: ColensoBBDO, Saatchi & Saatchi Auckland, The Campaign Palace and JWT Sydney. He is currently based in Ogilvy Hong Kong in the senior management team managing the creative department and driving key businesses.

He has grown a variety of brands with effective business results and some of these are KFC, Pizza Hut, Nike, Toyota, Panasonic, Telecom New Zealand, Air New Zealand, Qantas, Westpac Bank, Kit Kat, New South Wales Government, and Heineken to name a few...

When it comes to creativity, his work has won at almost every global, regional and local award shows including Cannes Lions, D&AD, The One Show, Clio Awards, ADC, Asia Spikes, Adfest, AWARD, Effies, New York Festivals, London International Award, Axis Awards, The Webby Awards and Kam Fan and AMES. He's also awarded others having served as a judge on several award shows.

In 2018, his KFC Hot & Spicy work was awarded the most gold Cannes Lions in the world for any single campaign that year, and was also was accepted into Creativepool's Global Top 100 Influencers of 2017.

Recommendations
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Currently No Recommendations
Availability
Looking for work
Achievements
Top 100 Influencer of the Year 2017
Project featured:KFC Finger Lickin' Good Edible Nail Polish
on 2nd February 2017
Project featured:200% Edible Wrapper. KFC Double Down wrapper you can eat.
on 9th February 2018
Project featured:Nike Air Max 95 Collectables
on 19th February 2018
Project featured:Outdoor: Flash Before Your Eyes billboards
on 21st February 2018
Project featured:Nike Air Max "Step back in time"
on 23rd February 2018
Project featured:Print - Seat belts keep people together
on 27th February 2018
Project featured:KFC Hot & Spicy
on 3rd April 2018
Project featured:KFC Hot & Spicy Season 2
on 6th October 2020
Project featured:Pizza Hut x IKEA SÄVA
on 29th October 2021
Project featured:KFC Brainwave Bucket
on 30th September 2023
Contract
Perm
Location
Hong Kong, Hong Kong
Skill Level
Director
Creativepool member since 27 January 2017