John's achievements
Site Achievements
+4
11 Featured
Recommendations
A Fresh Take on Whisky
John created this work as part of an overall Diageo range and category pitch in the UK to shift perceptions and recruit a new target into a cross section of spirit categories. His thinking and approach contributed greatly to the successful outcome of the business being awarded Geometry.
Babyliss Pro Relaunch
A stylish and elegant execution aimed at salon professionals. Fitting for a brand that shouldn't need to shout to be heard. John's creative strategy worked on every level across salon POS, trade press, social and online. Not only that he even came up with a creative sales strategy too!
Featured work
Work picked by the Creativepool editors for the homepage.