ABOUT

I had the pleasure of running the Courvoisier Account under Danny Kellard (Global CD) at Publicis Dialog for a few glorious years.
I managed to get my teeth into a great Ambassador Program that began with a bunch of educational elements we had to build. Everything from brand book, DVDs, one to one staff nosing kits up to group workshop training kits to get the trade up to speed.
Then we invited a limited group of hand picked, up and coming business people and craftsmen from all kinds of fields to become members of our exclusive concierge/experience club. They'd then receive the prestigious solid copper members card. We called it '&' in order to denote 'more' - what you'd get and what you'd learn.
Under this guise we'd teach them the dark art of our stunning cognac at invitation only cocktail nights and parties. It was very successful and lot of fun.