About me

Design is not just what it looks like. Design is how it works - Steve Jobs, I always believe in this theory.

For every single work or campaign, small or big projects I make sure that my design works and talk directly to every consumer and they understand why this product talk to them.

I work best when I am in pressure. McCann and DDB has molded me to love Branding and Identity.

After my advertising days, I went to freelancing and after a few year I set up my design studio. Retail brands are my bread and butter from big corporate as in SM Holding, working on their multi-brands from Department Store, Leisure Centers to Supermarkets and International brands like WD-40, Black and Decker, Lee Cooper, Colgate Palmolive PNG, Westin Hotels to name a few.

I believe that Design and Advertising has no age, its stay fresh since day one.

Work
Articles
Achievements
Activity

Joel's work

JNA Branding

Product Logo HAVEN

Barcino Restaurant and Bar

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