About me

Design is not just what it looks like. Design is how it works - Steve Jobs, I always believe in this theory.

For every single work or campaign, small or big projects I make sure that my design works and talk directly to every consumer and they understand why this product talk to them.

I work best when I am in pressure. McCann and DDB has molded me to love Branding and Identity.

After my advertising days, I went to freelancing and after a few year I set up my design studio. Retail brands are my bread and butter from big corporate as in SM Holding, working on their multi-brands from Department Store, Leisure Centers to Supermarkets and International brands like WD-40, Black and Decker, Lee Cooper, Colgate Palmolive PNG, Westin Hotels to name a few.

I believe that Design and Advertising has no age, its stay fresh since day one.

Work
Articles
Achievements
Activity

Joel's work

Campish Brand Development

National Geographic Promo Site

Solidworks First Championship Challenge

Maui Jim Invitational

Get creative with Absolut!

Win A Jet-powered surfboard from Gilo Industries

Princess Cruise AUS Getaway Tour

Redesign Landing page

Brochure design

Redesign Promo Website

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