Promotions and Brand Manager (6 Month Mat Cover)

FM104 & Dublin’s Q102: FM104 is Dublin’s leading local commercial radio station and the first local licensed commercial broadcaster in Ireland. It has held a dominant position at the top of the market for many years as Dublin’s Hit Music station. Designed for 15-34 year old Dubliners, FM104 is the soundtrack to their young, urban lifestyle. 

Dublin’s Q102 caters to a 35–54 audience, offering a carefully curated music mix that blends the best of today’s adult contemporary releases with the biggest hits from past decades. With a focus on feel-good listening, Q102 is dedicated to ‘Brightening Your Day’.

Your Role: As the Promotions and Brand Manager for FM104 and Q102, you will be the driving force behind our brand identity and audience engagement. This role is responsible for developing and executing innovative promotional strategies across radio, social media, and events to enhance brand awareness, loyalty and audience growth.

You will work closely with Content, Programming, and Sales teams to seamlessly integrate promotional activities, develop strategic partnerships, and manage sponsorships. You will create compelling campaigns that attract new listeners and deepen existing audience connections.

Day to day you will: 

• Be a Brand Ambassador, living and breathing the brand personality and company values, representing FM104 and Q102 in a premium and consistent way across all audience and client interactions.

• Lead and manage the Promotions team, ensuring all on-the-ground activities are always on brand,  aligned with strategic objectives and delivered to a high standard.

• Manage the client roster and oversee the merchandising budget for both brands.

• Plan, create, and manage innovative promotional and brand campaigns for all of our media partnerships, from the Dublin Marathon or St Patrick’s Festival to Pride.

• Identify and bring to life commercial opportunities through a partnership and promotions calendar, delivering a connected and integrated consumer experience that drives sustainable growth.

• Play an active role within the Marketing team taking ownership of brand campaigns throughout the year. 

• Enhance audience engagement through targeted promotions, competitions, and interactive experiences that build loyalty and brand affinity.

• Collaborate with the Content and Programming teams to integrate promotional activities seamlessly into on-air and digital content.

• Ensure consistent brand messaging and visual identity across all promotional materials and channels.

• Manage budgets for promotional activities, ensuring cost-effective execution and ROI measurement.

What we’re looking for from you: 

• Experience in promotions, brand management, event management, or marketing, ideally within media, entertainment, or a fast-paced consumer environment.

• Strong project management skills, with the ability to deliver multiple campaigns simultaneously.

• Excellent communication, negotiation, and interpersonal skills.

• Proficiency in digital marketing tools, social media platforms, and analytics.

• A passion for radio, music, and audience engagement.

• Strong knowledge of Dublin and the surrounding area.

We are Onic: Every day our audiences welcome us into their lives and allow us to share their day through. Individually and collectively in every setting and at any time of the day we are their trusted companion. Their trust allows us to connect in a deep and meaningful way across our audio, digital and online platforms. The fusion of the strength of our heritage and our cutting edge innovation enables us to deliver what our communities want, when they want it. We’re about connecting and cultivating communities of loyal listeners, online and on-air.

With a monthly media footprint of over 10 million across on air and digital we have real broadcast coverage across Ireland.  A national network that is proudly local and boldly vocal about what makes you – and us – unique. We know when to turn up the volume and when to dial it back. We’re all about celebrating local culture  while staying tuned in to global trends. Our fresh, inclusive outlook means we can meet the needs of our local yet diverse communities while still connecting with a savvy, worldly audience. For more check out Onic.ie

At Onic, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News:

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits:

Some of our benefits include:

• ‘Bikes for Work’ ’ scheme

• Up to 60% discount on Harper Collins books

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

• Access to wellbeing benefits such as EAP, physio/massage and counselling

• A generous pension scheme with employer contributions of up to 5%

• Wide range of training available, plus full LinkedIn Learning access

• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know.