Brand Manager Global Originals, Prime Video International, Marketing

Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?
Prime Video is a premium streaming service that offers customers a vast collection of TV shows, movies and live sports - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows including Amazon Originals and exclusive licensed content to exciting live sports events.

We also offer our members the opportunity to subscribe to add-on channels which they can cancel at any time and to rent or buy new release movies. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.

The Prime Video International marketing team is looking for a highly motivated, innovative and performance-oriented Brand Manager to help grow our Global Originals business across Europe, Latin America and Canada. The role will focus on marketing strategies and campaigns for Prime Video’s Global Original slate similar to the likes of The Summer I Turned Pretty, Off Campus, We Were Liars, amongst others.

This role will involve planning, producing and executing large marketing campaigns with complex cross-functional teams. You will negotiate with key business partners and global teams to gain alignment on marketing plans, and ultimately manage all aspects of the project execution across international locales.

Key job responsibilities:
- Manage end-to-end marketing campaigns for Global Originals from strategy through to execution, reporting and analysis across multiple countries in EU/LATAM/Canada.
- Lead and brief key teams on the development and delivery of International marketing assets across Production, Amazon owned platforms, Ads, Social, Creators and ATL paid media channels.
- Manage relationships with internal stakeholders including leadership, studios, content teams, marketing and PR to align on International campaign priorities and creative direction.
- Be comfortable presenting to a wide-range of partners from documents to decks, often with frequent updates to internal and external audiences.
- Collaborate with external partners such as agencies, talent, production companies, and creators to bring International campaigns across EU/LATAM/Canada to life in an authentic and culturally resonant way.
- Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines.
- Report on International campaign learnings to continuously refine your approach and raise the creative bar.
 

Basic Qualifications:

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Proven track record of developing and executing on time and within budget.
- Ability to think strategically across marketing plans, talent and creative, delivering the day to day while simultaneously defining and leading future direction.
- Excellent project management skills including multiple campaigns at a time across time zones.
- Experience working with large cross-functional teams (e.g. Product, Synergy, Ads, PR, Social) and external partners, including creative agencies and production.
- Excellent communicator both verbally and written with an ability to communicate at all levels in the organization and build strong relationships, especially with Global Originals teams locally and abroad.
- Strong analytical skills - ablility to read campaign metrics, extract meaningful insights, and translate them into actionable improvements

Preferred Qualifications:

- Experience creating brand marketing content
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Significant experience delivering integrated, audience demo-led marketing campaigns for entertainment properties or original productions.
- Professional experience in content capture environments (on-set, marketing days, press junkets) and a strong eye for platform-optimised asset creation.
- Comfortable navigating complex internal stakeholder environments, including cross-functional collaboration with studios, content, and leadership teams.
- Experience working within or alongside in-house Creative, Production and Social teams at a major streaming platform or entertainment brand

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