Paid Social Manager (B2B)

Job Description:

Paid Social Manager (B2B) | Permanent | London | Hybrid Working

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We’re hiring a Paid Social Manager as part of our London B2B team. The purpose of this role is to lead and manage the planning, execution and optimisation of B2B paid social campaigns, ensuring best in class delivery, strategic excellence and strong day today client communication.

You will help clients reach and influence professional audiences, generate high quality demand and drive measurable commercial outcomes across the B2B funnel.

Purpose of the Role:

The Paid Social Manager will play a key role in leading the strategy and delivery of B2B paid social activity across multiple platforms.

You will be responsible for crafting audience first media approaches, optimising full funnel performance and ensuring campaigns deliver against their goals & objectives.

This role requires someone with proven B2B experience, a strong grasp of how paid social supports long and complex buyer journeys and the ability to translate data into actionable insights that drive meaningful impact.

Key Responsibilities:

• Developing B2B-specific paid social strategies aligned to client business goals, target industries, buying committees and the full customer journey.
• Partnering closely with clients to define KPIs such as marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
• Leading the end-to-end activation of paid social campaigns across platforms such as LinkedIn, Meta, Reddit, X and emerging B2B environments.
• Managing always on activity alongside campaign bursts, ensuring the right balance of awareness, consideration and conversion tactics tailored for long sales cycles.
• Ensuring all campaigns launch on time, meet quality standards and stay within budget.
• Serving as the day-to-day B2B paid social expert for clients, providing clear recommendations, performance updates and strategic guidance.
• Building strong relationships with Client Services, Strategy, Data and other Paid Media teams to ensure an integrated & aligned approach.
• Translating complex performance data into simple, actionable client narratives.
• Owning optimisation frameworks that aim to improve performance e.g. lead quality, cost-per lead reductions etc.
• Producing insightful reporting that connects paid social performance to business impacts, using CRM or marketing automation data where applicable.
• Identifying growth opportunities across accounts, including new platform tests, creative enhancements, audience refinements and measurement evolution.

Qualifications + Skills:

• Strong experience planning and managing B2B paid social campaigns, preferably within an agency or client facing environment.
• Deep understanding of LinkedIn Campaign Manager.
• Ability to build strategic audience plans that target job titles, functions, industries etc.
• Solid grasp of B2B marketing principles, including funnel design, lead qualification, nurture flows and CRM integration.
• Exceptional analytical skills with the ability to interpret complex performance data and connect it to business outcomes.
• Confident communicator & presenter.
• Proven track record of delivering successful B2B performance for clients (e.g., CPL, MQL, SQL, pipeline contribution).

What we offer:

• This is a permanent role
• The team is based in our London office but operates under flexible working arrangements.
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.