Paid Media Manager, International

About Tripadvisor:

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.

 We are looking for a strategic and highly analytical Paid Media Manager, reporting to our Director, Paid & Owned Media, to lead our advertising efforts across the UK and Europe. Based in London, you will be the driving force behind our ad buying strategy for both Tripadvisor and Viator. Because we believe Execution is Our Edge, we need a leader who can move fast, experiment, and scale winning campaigns. You will manage agency relationships, execute high-level media plans, and leverage AI and automation to ensure our media buying is as efficient and impactful as possible. Above all, you will use behavioral insights to ensure our advertising puts the Traveler First.

What You’ll Do

• Develop, execute, and own the comprehensive paid media strategy for the UK and European markets, utilizing behavioral data to build campaigns that resonate with and prioritize traveler needs.

• Manage day-to-day relationships with external media buying agencies, setting clear expectations, and driving a We Succeed Together culture rooted in shared accountability and collaborative success.

• Champion production efficiency by integrating AI tools, automated bidding strategies, and machine-learning solutions into media planning, creative testing, and campaign optimization workflows.

• Allocate and manage regional media budgets, constantly experimenting, learning from failures, and iterating to maximize ROI and efficient customer acquisition.

• Lead campaign execution from ideation through launch, acting with agility and taking total ownership of media performance across channels (Social, Programmatic, Video, App, etc.).

• Act as the internal subject matter expert on the UK and European media landscapes, advising cross-functional teams on regional nuances while keeping execution scalable and data-driven.

Skills & Experience

• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
• Proven ability to operate effectively with a global-first mindset 

• 7+ years of experience in paid media, digital advertising, or media planning/buying (agency or client-side experience welcome).

• Deep, nuanced understanding of the UK and European digital marketing ecosystems and regional consumer behaviors.

• Proven experience successfully managing external marketing or media buying agencies with a focus on shared goals.

• Strong background in managing complex, high-budget campaigns with a track record of agile execution and meeting or exceeding performance targets (e.g., iROAS, LTV, etc.).

• Expert-level knowledge of major digital ad platforms (Google Ads, Meta Ads, TikTok, programmatic DSPs, etc.) and a proactive approach to adopting new AI marketing technologies.

• Exceptional analytical skills with the ability to translate behavioral data sets into clear, actionable strategic improvements

Nice-to-Haves:

• Experience in traditional/offline media buying (OOH, TV, Radio, Print) within the European market.

• Previous experience in the travel, hospitality, or global marketplace sectors.

• Familiarity with advanced marketing attribution models and media mix modeling (MMM).

What We Offer 

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

Our Cultural Pillars:

Traveler first

We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. 

Execution is our edge

We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. 

We succeed together

The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.