Paid Media Executive

Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.

Overview:

The Paid Media Executive will report to the Senior Paid Social Manager and assist them in executing the paid social strategy in Boden’s core markets of the UK, US and Germany, as well as several newly expanding global markets.

You will be the bridge between data and creativity. While you’ll be hands-on with campaign builds, optimisation, and performance analysis, you’ll also be instrumental in developing our TikTok and Meta Ads creative strategy. You’ll work closely with internal teams and creative partners to iterate high-performing ad concepts, ensuring our content feels "native" to the feed while remaining unmistakably Boden.

The successful candidate will join our dynamic and rapidly growing Digital Marketing team, playing a key role in helping millions of people discover Boden and become loyal customers. You'll contribute to Boden's outstanding success by creating inspiring, engaging, and high-performing ad campaigns across multiple platforms.

What You Will Do:

• Day to day execution of Paid Media, including ad building, creative optimisation, copy testing, audience optimisation and channel reporting.
• Deliver weekly reporting to internal stakeholders that moves beyond numbers to provide clear "So What?" insights and actionable next steps.
• Assist the Paid Media Manager in creating insight feedback loops with Product and Creative departments, ensuring creative learnings are integrated into future asset production.
• Assist the Paid Social Manager in identifying new opportunities to scale or optimise the channel through experimentation.
• Working collaboratively with key stakeholders in the Brand, Product and Customer teams to deliver best in class creative, product feeds and first party data that unlock improvements in performance of Paid Social.

What We Are Looking For:

•  A hunger and enthusiasm to learn quickly and contribute to a growth-oriented performance marketing team.

• Ideally prior experience managing paid social campaigns for a fast-paced consumer brand or agency.
• Hands-on experience within Meta Ads Manager and/or TikTok Ads Manager is a plus.
• An analytical mindset – comfortable navigating data to find trends and confident using Excel/Google Sheets.
• A strong understanding of what makes a "good" social ad and the ability to brief creative teams effectively.
• Excellent multi-tasker who takes pride in accuracy and flawless execution.
• Outstanding organisational and project management skills.
• A social-first, creative flair and confidence with a positive attitude.
• A keen eye for an opportunity, with a natural commercial curiosity.
• A proactive communicator, comfortable sharing your ideas and results with stakeholders at all levels.

Our Behaviours:

• At Boden, how we work matters just as much as what we deliver.
• We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do. 
• We care about doing a good job – and we care about each other.

• We’re always kind, often honest, and we will push for high standards without making it heavy.
• We know what we’re good at, we lean on each other when needed, and we show up as a team – taking ownership and getting things done together.

What We Offer:

• Competitive salary & targeted annual bonus scheme
• Generous Boden clothing allowance
• 30% discount on all current clothing ranges
• 25 days holiday annual, plus Bank Holidays
• Online portal with an array of discounts on retail & entertainment
• Virtual GP Service for you and your household
• Free onsite parking and subsidised café

We want Boden to be the place everyone wants to work. Friendly, open, understanding and supportive. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
 
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.