Director Global Paid Media

Position Overview:

Autodesk's Digital Media Center (DMC) is a center of excellence that supports and advises internal stakeholders with digital media best practices to improve business outcomes. The organization operates in a hybrid model with in-house and agency resources, consisting of digital media planners, optimizers, analysts, and execution experts across paid search, display advertising, social media, and emerging platforms. As a digital center of excellence, the team ensures that best practices and innovation are implemented across all activities. This role could be based anywhere in the US near an Autodesk office.

This position requires a unique combination of digital media domain strength, leadership and people management.  You will guide a team of 20+ and must align closely with extended teams across WWM to support holistic paid media and owned media activities. The mission of the Paid Media team is to ensure stakeholder satisfaction by aligning to goals and activating and reporting on digital media performance. You will be presenting actionable insights with performance improvement recommendations, designing experimentation test plans for optimal conversion, and evolving our in-house media capabilities to stay ahead of modern marketing technologies and strategies.

You will lead the strategy around how the team supports an increasing number of internal stakeholders and increasing budgets. You will ensure tracking and measurement, and that ROAS and ROMI are improved.

This is a position will report to the Sr Director, Global Demand & Media Center.

Responsibilities:

• Directly oversee all aspects of paid digital media execution and optimization, including managing the internal team, contractors and downstream agencies
• Manage large media partner relationships (I.e. Google, Facebook, LinkedIn)
• Track overall paid media success against KPIs and communicate results to broader team
• Review in-flight performance, ensuring teams are optimizing to targets and proposing changes based on performance
• Provide leadership, advocating for the most effective approaches to paid media activation
• Maintain alignment with marketing operations teams (MOT) and extended engineering teams to ensure data accuracy and digital media optimization & performance is being evaluated properly
• Coordinate with stakeholders to ensure alignment on budgets, volume, quality and return goals

Minimum Qualifications:

• 8+ years experience in paid media strategy and execution, in either an in-house or agency role
• Bachelor's, Master's or equivalent degree in marketing, communications or related field
• Experience managing large global teams of at least 25+
• Extensive knowledge of digital marketing channels across SEM, social, display and programmatic platforms, video streaming, etc. designed for brand-to-demand efforts
• Experience with multi-touch attribution and media mix modeling
• Direct experience with the predominant ad platforms including Facebook, LinkedIn, Adwords, DV360, Demandbase, TradeDesk, YouTube, etc
• Experience with ad operations, media reporting and QA, including implementation of UTMs, ad serving and pixels
• An understanding of the evolving MarTech space in order to communicate and orchestrate complex campaigns across multiple channels
• Experience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.)
• Experience establishing communication with many different groups and working collaboratively with people who are diverse in background and geography
• Passion for digital marketing and connecting stakeholders with a path to the most effective digital media approaches
• Preference for B2B experience but open to B2C depending on qualifications
• Enterprise software and SaaS industry experience advantageous

About Autodesk:

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Equal Employment Opportunity:

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.