Communication and Influencer Manager

PURPOSE OF THE ROLE:

Working with the Marketing Director to develop & execute a 3 year influencer marketing strategy across digital channels & press as well as a tribe of influencers for Guerlain’s 3 axes to help compliment the 3 year brand marketing plans in alignment with International guidelines.

KEY RESPONSIBILITIES:

• Devise an ‘always-on’ influencer strategy by axe to support key launches, local activities and Retailer activations to help raise Guerlain’s brand awareness, create brand love and drive increased visibility for the brand
• Identify and build relationships with key influencers that enable the brand to also jump on quick tactical opportunities as well as the longer term strategic opportunities.
• Attend relevant events for networking and business purposes
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies, and influencers
• Liaising with the marketing & retail team to support all event & trade opportunities & create and marketing infleuncer strategies that work across different channels
• Build strong relationships and partnerships with key retailer PR teams and work hand in hand to develop strong retailer influencer activations notably across Harrods, Selfridges, H Beauty, Liberty.
• Work hand in hand with retail team, London area manager and marketing to support and execute ideas to support Covent Garden boutique including 12 months activation plan and within budget
• Develop strong influencer & communication strategy to support launch of Guerlains Spa, enhancing strong relationships with Raffles PR team
• Develop and manage successful launch of new products and build core pillar strategy from creation to execution
• Develop strong relationships with global PR team to help execute & deliver UK plans
• Identify build relationship and prepare proposal for Guerlains friend of house.
• Accountable for ensuring that the budget tracker is always up-to-date and within budget allocated
• Accelerate the brand’s digital visibility across social media platforms and retailer channels and support with a monthly influencer content plan.
• Collaborate with Paris team to leverage all International activations and share best-practice
• Liaise with the Marketing team to develop influencer focused launch plans and support with content amplification
• Work with the Marketing team on regional influencer support for local events
• Liaise with the Commercial team to implement and manage retailer influencer content

DEVELOP KEY RELATIONSHIPS WITH INFLUENCERS, SOCIAL MEDIA TALENTS AND RETAILERS:

• Identify new partnership opportunities and develop relationships with prominent and relevant influencers and social media talents
• Act as a frontline representative for the company for incoming influencer and social media related inquiries
• Ensure strong relationships with all brand Retail partner PR Teams.

SECURE AND INCREASE VISIBILITY OF GUERLAIN VS COMPETITION:

• Ensure all proposals are delivered with strong KPI’s and measured
• Maximise visibility on Guerlain (fragrance, makeup, skincare ) in close collaboration with all departments within the UK and Paris teams for social media activities
• Activate digital editorial stories on Influencer ‘Friends of the House’
• Recruit new influencers and social media talents to collaborate with in digital editorial activations

ADDITIONAL INFORMATION:

• Proven experience working either in-house or with an Agency for a luxury brand (5+ years)
• Strong knowledge of current brand campaigns within the industry
• Personal affinity with brand and products
• Innovative and creative thinker able to develop new ways to tell the brand’s story
• Proven record of successful relationships with the UK Influencers
• International / Cross Functional experience an asset but not essential
• Perfect written and spoken English
• Excellent organisational, time-management and budget management skills
• Proven track record in outreach campaign strategies in a retail business
• Drive and resilience to deliver results
• Mature, confident and persuasive individual who is at ease with both senior management and external stakeholders
• Positive demeanour with a can-do attitude