Digital Marketing Manager - Product

We’re looking for an experienced digital product specialist to work with our VP, Marketing – Digital to develop industry leading websites and apps for our festivals. 

The Digital Marketing Manager – Product is responsible for the day-to-day management of a portfolio of products that enable fans to discover our events, buy tickets, find key information and more. You’ll also work on site at festivals and events to adapt product content in real time.

You will work with a talented team of individuals to drive ticket sales, as well as supporting the shared team goal to grow first party data.

What it’s like to work in the Team:

Our team is made up of a diverse group of individuals who all share the same passion for music and entertainment. This is a fast paced but supportive environment - we are committed to working as a team to deliver results.

What we can offer you:

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

Who you are:

Suitable candidates for this role may have held roles with titles similar to Digital Marketing Executive, Digital Marketing Manager, Digital Content Manager, Website Manager, Marketing Manager, Digital Product Manager.

Competencies / Skills / Knowledge / Experience:

• Digital project management – both with internal teams and agencies – of multiple projects under rigorous deadlines
• Experience project managing websites and apps from scratch
• Using a range of CMS
• Line management
• Data analysis, using GA4 and other tools
• Confident problem solver
• Immaculate attention to detail
• Exceptional communication skills (both written and verbal)
• Coding experience also desirable

Behaviours:

The following attributes determine how the role will be carried out and are required to be a success

• Able to thrive in a fast-paced environment
• Passion for digital innovation  
• Curious about how things work and what makes fans tick (and click)
• Live music lover
• Proactive self-starter
• Team player
• Calm under pressure

What the role includes

• Working alongside VP Marketing - Digital to plan and deliver digital product roadmap
• Overseeing the day to day running of a portfolio of festival websites and apps including user experience including ticket purchase flow; content; data collection
• Project managing delivery of new websites and apps, using a variety of platforms
• Responding to briefs about how digital products can be developed to meet campaign needs including for onsite / during live events
• Line management of digital product team – mentoring and developing staff
• Weekly reporting to deliver incremental growth in reach and ticket sales
• Weekly optimisation of all platforms
• Working alongside VP Marketing – Digital to continually drive platforms forwards

Equal Opportunities:

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company:

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.