Digital Content Creator

Reports To: Content Manager

Position: Full time, Hourly Non Exempt

Location: Hybrid with preference near a WTW hub (Boone or Asheville, NC) with travel required to Boone warehouse and offices, global sites, WTW Events, and team gatherings.

Work Schedule: M-F, 9-5 (discuss with supervisor).

Our Mission & Core Values:

Wine To Water (WTW) is committed to supporting life and dignity of all through the power of clean water.

Integrity, Courageous Communication, Excellence, Extreme Ownership, Entrepreneurial.

Intro:

Wine To Water believes the world is made better by people coming together and caring for the needs of others. Water is essential not just to survive, but to thrive - and that is why we are committed to supporting life and dignity for all through the power of clean water. We have served in 54 countries and have offices in five locations: United States, Nepal, Dominican Republic, Colombia, and Tanzania. We look for staff who care deeply about inclusion, integrity, honesty, persistence, and who desire to treat all people with dignity and respect.

Job Summary:

WTW’s Digital Content Creator is a personable, passionate storyteller who has a strong eye for engaging content. You approach every individual with a desire to learn, and share their stories with dignity and respect. You thrive in the visual communication space, but can back up your work with strong written narratives. At Wine To Water, our Digital Content Creator will have the awesome responsibility of engaging, educating and inspiring others through social media, photography, and video to join us in supporting life and dignity for all through the power of clean water.

Job Responsibilitie:

• Manage, create and publish original, high quality content and impact stories on all our platforms (Facebook, Instagram, LinkedIn, Youtube, etc).
• Create, manage and maintain content calendars to ensure timely delivery of content.
• Design creative, eye-catching graphics for social media posts (i.e. design IG stories, etc.).
• Hone and develop Wine To Water’s “voice” and tone. We think it should be fun, engaging and authentic.
• Manage our photo and video assets in our library.
• Monitor the daily cultural pulse of the Wine To Water community, through community management, including DMs and mentions on all social media channels.
• Stay up-to-date with Instagram and Facebook Group best practices, trends and features.
• Develop and implement social media strategies for campaign launches, end of year giving and new partnerships.
• Work with our Marketing Team to develop and implement a comprehensive social media strategy to increase our web traffic, build brand awareness and achieve marketing KPIs.
• Develop ideas for new content.
• Produce high-quality multimedia content including images, videos, and infographics.
• Be onsite at Boone warehouse and events to photograph, video and capture content.
• Design feature images for content as needed.
• Present weekly reports on content metrics (web traffic, leads, bounce rate, click through rates, sales etc.) and provide strategic insight on improving content metrics.
• Support marketing team in developing a cohesive brand style guide for use across the organization.

Qualifications & Experienc:

• Bachelor's degree in Marketing, Communications, Videography/Photography, or related field.
• Proven work experience as a Digital Content Creator or similar role.
• Minimum of 2 years of relevant experience.
• Excellent writing and editing skills in English.
• Proficiency in Canva and Photoshop.
• Experience with video editing software (e.g. Premiere Pro, Final Cut Pro).
• Experience with content management systems (CMS).
• Knowledge of SEO and web traffic metrics.
• Exceptional creativity and a strong passion for nonprofit work and social media.
• Passion for creating engaging and innovative digital content.
• Familiarity with social media platforms and their respective audiences.
• Ability to work independently and manage multiple projects simultaneously.
• Strong attention to detail and ability to meet tight deadlines.
• Excellent communication and collaboration skills.

Additional Preferred Skill:

• International travel experience.
• Fluency in a second language (added plus if Spanish).