Digital Content Editor

Are you a talented and enthusiastic Digital Content Editor? Would you like to be part of an organisation that places people at the centre of everything we do and makes a real difference to people’s lives?

You’ll be passionate about all things digital and have experience of developing and collaborating on audience-centred, inspiring and informative content on websites, blogs, and microsites. 

What does a day in the life of a Digital Content Editor look like?

• Create website content in the most engaging, accessible format.
• Prioritise user need, conducting user testing when needed.
• Base content decisions on sound analytics and search engine optimisation (SEO) data.
• Make recommendations for the creation of new content that either helps people in crisis or engages our supporters. 
• Take responsibility for the accuracy of content, ensuring it is approved, and work with stakeholders to create and update it as needed.
• Make day-to-day changes, ranging from phone numbers and email addresses to information for supporters and people affected during an emergency appeal.

To be a successful Digital Content Editor you will:

• Have a background in developing inspiring and engaging user-centred content, and in digital storytelling.
• Understand SEO best practice and techniques.
• Have demonstrable knowledge of UX principles and web accessibility.
• Have experience using content management systems. 
• As an experienced content writer, you will also be confident in training colleagues across the organisation on best practice principles. 
• Have proven experience of working with Google Analytics and take a data-driven approach to content, constantly looking to improve performance, updating teams on what’s working and where we can optimise. 
• You will be skilled at working alongside multiple stakeholders, with a keen eye for detail.
• Feel comfortable working as a self-starter, with excellent interpersonal skills, and a collaborative approach, to create the best content.
• You will be able to prioritise your workload, taking and completing jobs from a live backlog across the site with the ability to work in a fast-paced, deadline-driven environment.
• You will have a sincere interest in the work of the Red Cross and Red Crescent Movement and be able to share this with our online audiences.

Please apply early, as we’ll be reviewing candidates throughout the recruitment period. We reserve the right to close the ad in advance of the published date.

In return for your commitment and expertise, you’ll get:

• Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days.
• Pension scheme: Up to 6% contributory pension.
• Flexible working: We do our best to accommodate your preferred work style. We will also be trialling a four-day working week in October 2024.
• Learning and development: Wide range of career opportunities + comprehensive learning.
• Discounts: Access to Blue Light Discount Card and employee benefits platform.
• Wellbeing support: Access to mental health and wellbeing assistance.
• Team working: Support our mission in a collaborative team.
• Cycle2Work: Lease a bicycle through the scheme.
• Season ticket loan: Interest-free loan for commuting expenses.

At The British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. We do this through regular data reporting, and the support of our internal Race and Equality Network (REEN), LGBT+ Network, our Disability and Wellness Network (DAWN), Gender Network, Carers Network and Youth Network.