Creative Project Manager

Role Mission:

Working in partnership with our client, the Content custodian / Project Manager will serve as a key liaison between Corporate, Division, Marketing Technology, Marketing Communications, Integrated/ Digital Marketing, Content Compliance & Governance, Product Content Management & Digitization, and other company functional subject matter experts. The ideal candidate deeply understands the benefits and opportunities of content maintenance and using, creating and/or optimizing associated workflows and systems to ensure compliance, quality and consistency related to content operations efficiencies.

What You Will Be Doing In Your Role:

• Drive operational efficiencies, ensure quality-control, and develop additional standards to complement/enhance the content creation and approval processes.
• Serve as Content Custodian to key stakeholders to drive the completeness, accuracy, consistency,and cataloguing of approved content and assets to ensure effectiveness in downstream applications.
• Research, document and facilitate the consistent management and maintenance of Marketing content and assets in the Digital Asset Management (DAM) system to meet business needs.
• Counsel key Division stakeholders (e.g., Marketing Communications, Integrated/Digital Marketing, Segment & Portfolio Marketing, other functional SMEs) to ensure approved projects and associated content and assets meet compliance standards and business requirements.
• Work with other Content Operations functions (e.g., Content Compliance & Governance, Product Content Management & Digitization) to influence, create, administer, and maintain the standards and guidelines, training materials, policies, procedures, and other supporting documents for those responsible for developing, approving, and ensuring compliant asset retention.
• Help onboard and train internal and external new users across applicable systems and processes (e.g., DAM, Content Review & Approval System, etc.) and act as internal consultant to build organizational fluency.
• Work with Marketing Technology, System Vendors and cross-divisionally to consistently monitor and improve the Digital Asset Management and Content Review & Approval processes, workflows, and systems.
• Provide analyses and report on systems’ performance to guide continuous improvement, opportunities and/or that lead to identifying and driving new processes that benefit the businesses and/or company.
• Communicate effectively with Division functions and other stakeholders.
• Manage/co-manage Global Marketing Content Operations Coordinator, determining priorities and timetables, assigning resources/tasks, advising on progress, and providing performance feedback. Accountable for the activities and results of their subordinates

Detailed/Specific Responsibilities:

Content Asset Management & Maintenance:

• Provide guidance for accurately catalogued assets, accompanied by appropriate documentation.
• Work with agencies and internal resources to ensure final files meet completeness and compliance requirements.
• With Content Compliance & Governance, reinforce asset readiness for DAM across Content.

Owners/Creators:

• Ensure licensing and copyright information complies with Company standards and accompanies the content and assets.
• Ensure file standards/formats are correct.
• Ensure digital assets are tagged with relevant details—such as the creation date, file name, file type, and file category—in the form of metadata for enhanced organization and ease-ofsearch/use.
• Ensure file names for assets are descriptive, accurate, consistent, and reflective of how the assets relate to other files in the system.
• Recommend best practices and standards for metadata accuracy.
• Develop standard reporting processes for timely execution of projects and asset lifecycle.
• Guide or support asset related work (i.e.: conduct audits associated with assets such as YouTube videos, product recalls; running asset reports, making collections for teams, access to systems, global inquiries, taking down videos, archiving discontinued product content assets, etc.)
• Develop Standard Operating Procedures and associated training.
• Create best practices that serve Divisions and/or enterprise.
• Identify and implement continuous process improvements

Content Review & Approval System:

• Provide functional knowledge to serve the business to set up projects and troubleshoot issues to resolve problems as needed.
• Partner with Division functions, Marketing Technology, and other functions to drive operational effectiveness.
• Create, administer, and maintain training materials, policies, procedures and other supporting documents.
• Train new resources and update current users as needed.
• Serve as primary contact for Division-specific internal audits.

Content Compliance, Standards & Guidelines:

• Support Content Compliance & Governance team in setting standards for assets, such as file name criteria, separating images from artwork, media channel specifications, etc.
• Reinforce corporate licensing and purchasing process and requirements for stock imagery, music, and video.
• Assist with training materials, policies, procedures, and other supporting documents for stakeholders responsible for developing assets.
• Understand and help enforce corporate compliance related to content creation policies, guidance, and distribution. Navigate the organization to consult with necessary SMEs as needed.
• Consult with other content creators to ensure compliance, standards and leverage proper resources, such as Application Engineering, Global Medical Sciences, Technical Content Creators, etc.
• Train internal personal, external agencies and consult as needed.

What Skills Will Help You Be Successful:

• Demonstrated experience creating and/or managing content within associated systems and processes that allow for operational effectiveness and efficiencies.
• Excellent Project Management skills with a strong competency in creating, improving, and driving processes, training, and organizational influence.
• Creative, technical, probing, and analytical aptitude.
• Outstanding attention to detail, coupled with solid follow-through and documentation.
• Collaborative, flexible and adaptable within a fast-paced, highly matrixed, highly regulated, and geographically diverse business environment.
• Strong verbal and written communication skills with ability to drive organizational alignment.
• Innate curiosity to discover and solve process deficiencies and efficiencies; and challenge the status quo.
• Desire to operate (and thrive) within an innovative and creative environment.
• Agile team player who will support change with enthusiasm, thoughtfulness, and a commitment to personal and team development.
• Self-starter, self-motivated, deadline-focused, and agile mindset with strong skills in multi-tasking.
• Bachelor's degree from an accredited institution, preferably in a related field such as Business Administration, Marketing, Marketing Communications, Journalism, Advertising, Public Relations, or Mass Communications.
• A minimum of four (4) years of Project Management experience, working in a Marketing environment, ideally in a regulated industry in a private, public, government or military environment.
• (Medical/Healthcare industry experience highly preferred).
• Experience working with and driving Digital Asset Management systems, and other Marketing technology platforms.
• Working knowledge of Marketing asset development through digitization.
• Customer-centric mindset combined with contagious enthusiasm, passion, and curiosity.