About me

I am a highly experienced Creative Director/ Designer with over 25 years experience in the handbags and accessories industry, working with brands and retailers.

I have worked with retailers, brands and factories for many years, becoming an expert in my field.
Partnering with Clarks Fatface, Vivo Barefoot, Phase Eight, Evity in Australia, Asos, Coast and marketing agencies for new product launches as well as Gift With Purchase product.

I combine in-depth market research with creativity and commercial insight to build distinctive, cohesive brand identities. My strength lies in developing clear trend and style narratives that translate seamlessly across product, marketing campaigns, digital content, and press—either as part of a wider collection or as a standalone story.

I work closely with factories and suppliers to establish best practice in design development, ensuring brand integrity is maintained throughout the process while delivering commercially viable products to critical path. I can offer my expertise in leather goods and accessories design as well as consultations and advice on style,

Skills

Brand Management, design, Management, Print Design, Project Design, spec packs, Strategy Planning, Tech Packs, Textiles Design

Sector Experience

Footwear & Accessories

Clients

ASOS, Clarks, Fenn Wright Manson, Jigsaw, Mint Velvet, Tony And Guy