About me

I am a highly experienced Creative Director/ Designer with over 15 years experience in the handbags and accessories industry, working with brands and retailers.

At Clarks I designed ranges that delivered £6million turn over annually and a volume of 250K units globally not including US. I was responsible for the full product development of each style from concept to sign off ensuring optimum aesthetic whilst maintaining or increasing margins.

In order to design I combine market research with creativity and commercial awareness to create brand identity. My strengths are to create a strong trend and brand message to enable the style message to be used for marketing campaigns, online content and external press, in-conjunction with other ranges within the brand or independently. Forming close relationships with factories to establish best practices for style development, maintaining brand identity, whilst working to establish critical paths.