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Background
In 1876, two American icons were born, the Statue of Liberty and Budweiser beer.

The brief
Celebrate summer and Budweiser’s new partnership with the National Parks Foundation through a bold and disruptive design.

The creative idea
The brief inspired a colossal design solution; the most iconic American beer and the most iconic symbol of freedom. Set against a field of red and white stripes, Lady Liberty herself becomes the star. In a nod to the statue's origins, renowned French illustrator Malika Favre was commissioned to capture her beauty and power.

Impact
Upon release of the Liberty design, the Budweiser brand stemmed a decades old sales decline and kicked-off another iconic red, white, and blue Budweiser summer.

Date created: June 2015 2015-06-01T00:00:00+0100
Date published: 1 February 2016 2016-02-01T11:23:37+0000

AWARDS

Mobius

MADEIT CREDITS

  • AB InBevClient
Annual 2016 WinnerBudweiser LibertyPackaging Project featured: on 18th November 2015 Contributor:

Jones Knowles Ritchie has been a Contributor since 25th November 2015.

Invite x3

Budweiser Liberty

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