ABOUT
Background
In 1876, two American icons were born, the Statue of Liberty and Budweiser beer.
The brief
Celebrate summer and Budweiser’s new partnership with the National Parks Foundation through a bold and disruptive design.
The creative idea
The brief inspired a colossal design solution; the most iconic American beer and the most iconic symbol of freedom. Set against a field of red and white stripes, Lady Liberty herself becomes the star. In a nod to the statue's origins, renowned French illustrator Malika Favre was commissioned to capture her beauty and power.
Impact
Upon release of the Liberty design, the Budweiser brand stemmed a decades old sales decline and kicked-off another iconic red, white, and blue Budweiser summer.
AWARDS
Mobius
MADEIT CREDITS
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AB InBevClient
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Jones Knowles Ritchie -
Ian RitchieExecutive Creative Director -
Tosh HallCreative Director -
Matt ParkesGlobal Marketing Director -
Augustus CookDesigner
Back to Budweiser Liberty project
Jhonny Muncher
CEO, mickie doonalds
Uzbekistan
Lee Stuart Shepherd
Senior Creative Designer & Art Director, - Available / Looking for a new opportunity
United Kingdom
Ratheesh Radhakrishnan
Sr. creative, Leo Burnett
United Arab Emirates
Andre Van Dyk
Global Design Director
South Africa
Ashley Chong
Client Director, jones knowles ritchie
China
Rene Chen
Managing Director, jonesknowlesritchie
China
Ash Clark
Marketing & New Business, jones knowles ritchie
United Kingdom
Amy Maw
Marketing Manager, jones knowles ritchie
United Kingdom
Joe Bracken
Account Manager, Grammatik
United Kingdom
Alexander
Senior Illustrator & Designer, Surfshark
Lithuania