. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Hiten Thaker

Design Director / Art Director / Senior Designer, Revolution Agency

United Kingdom

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Gray

Senior Conceptual Creative, Gray Nicholson Creative

United Kingdom

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Anna Campbell

Creative Director, Air Social Marketing Agency

United Kingdom

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Fred Salmon

Executive Producer, DRUM OMG LIMITED

United Kingdom

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Michele Rasore

Art Director / Designer, Rasore

United Kingdom

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George Katralis

Head of Creative, Urban Pubs and Bars

United Kingdom

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VijayBhaskar Saddala

Cinematographer

India

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Vinnie Marranghino

Cinematographer

United Kingdom

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Myles Wilkinson-Gayle

Cinematographer/Cam Op/Gaffer, IkeaMedia

United Kingdom

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Dmitriy Mulenko

Cinematographer, Cameraman, Filmmaker, Mulenko.com

Ukraine

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Shedrack Salami

Cinematographer, Documentary Director, Xtrovarts Visual Studios

Nigeria

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Janis Eglitis

Cinematographer

Latvia

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Chad Stembridge

Cinematographer, Stembridge Mill

United States

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Senthil M

Cinematographer, t-eight pte ltd

Singapore

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Carlos Andres Lopez

Cinematographer, Fish In Water Films

Germany

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Ahmed Alaa Abulwafa

Cinematographer

Egypt

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Above Digital

United Kingdom

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Vlad Vorobev

Graphic Designer, Illustrator, Prosveschenie

Russia

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Nick

3D Artist & Generalist

United Kingdom

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Hugh McGahern

3d artist, Freelance

United Kingdom

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