. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Ray Howard

creative, The Partners

United Kingdom

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Olga Kott

Photographer/Videographer & Content Creator, Kotovska

United Kingdom

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Amy Durrant

Creative Lead, rehab

United Kingdom

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Thomas Talavera Karslake

Graphic Desginer

United Kingdom

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Will Forrest

Designing Person

United Kingdom

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Anna Brailey

Freelance Creative Lead, The Or, Mother

United Kingdom

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Callum Clayton

Concept artist/Illustrator/Animator, Forgotten Pixel

United Kingdom

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Khalid Kolawole

Motion Graphic Designer, TheOutbox.com.ng

Nigeria

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Sylvester Enekwizu

Motion Graphics Designer, Teksightedge

Nigeria

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Olaoluwa Ojo

Motion Graphics Designer, ngcareers

Nigeria

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Akane

Motion Graphics Designer

United Kingdom

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David Chaudoir

Motion Graphics Designer, Director, Freelance Motion Designer

United Kingdom

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Kristian

Motion Graphics Designer

United Kingdom

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David

Motion Graphic Designer, Grand Visual

United Kingdom

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Dolph

Freelance 3D Artist and Motion Graphics Designer, November Foxtrot

United Kingdom

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Timur Baymukhametov

Graphic Motion Designer, Freelance

United Kingdom

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Conor Fenner-Toora

Illustrator

United Kingdom

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Stefan Pavel

Illustrator, Freelance Basis

United Kingdom

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Tom Norman

3D Generalist, Nexus Productions

United Kingdom

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Cameron Hastings

Student

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