. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Niovi Phinopoulou

3D Generalist, Trixter

United Kingdom

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Akvilė Vinikaitė

Photo Editor, PROFESSIONAL RETOUCHING by Akvile Vinikaite

Denmark

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Alice Jasmine

Associate Creative Director, Fcb Chicago

United States

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Jim Bolton

Deputy ECD & Partner, CHI&Partners

United Kingdom

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Adam Cleverley

Freelance UX & visual designer

United Kingdom

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Thomas Fine

Video Editor, Awesome Incorporated

United States

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Suca Lartini

automotive, Cremona, Italy

Italy

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Carol Santos

Designer / Art Director / Illustrator

Brazil

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Bambridge Accountants

United Kingdom

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Kate Gardner

Head of Agency, Robert Half

United Kingdom

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Freelance Writer, Freelancer

United States

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Channel manager, Hubspot

Ireland

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3D Generalist

United Kingdom

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ERIC ZHONG

Illustrator

United Kingdom

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Script Writer

Malaysia

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Stills Photographer

United Kingdom

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Marco Arantes

2d artist

Brazil

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Suzi Sanford

Creative Manager, Laddawn

United States

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Graphic Designer

United Kingdom

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Full Moon Solution

Graphic Designer

India

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