. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Christina McDowall

Senior Producer & VJ (Northern Producer), ITV's Good Morning Britain

United Kingdom

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Will Olsen

Head of Production, Executive Producer, Senior Producer

United Kingdom

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Mary Jane Evans

Series Producer Edit Producer

United Kingdom

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John Somerville

Producer / Creative Producer

United Kingdom

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Jimi Alli

Assistant Producer/Creative Producer

United Kingdom

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Fenella McGuire

Producer / Line Producer / Production Manager

United Kingdom

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Jess O'Toole

Creative Producer / Producer / Director, n/a

United Kingdom

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Yolando Mitchell Brown

Talk Show Producer, Content Producer

United States

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Midnight Adams

Line producer / Producer, Twin Flame Entertainment

United Kingdom

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Fabrício Botelho

TV Producer / Content Producer

Portugal

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Aviodun Oni

Mobile Engineer

Nigeria

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Damn Fine

United Kingdom

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Textmimedia Ltd

United Kingdom

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Kudos Web Design

United Kingdom

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Rubber Cheese

United Kingdom

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Lightflows

United Kingdom

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Jesus Carlos Almazan

Senior Graphic Designer, 3D-2D Modeller and Animator, Motion Graphics Designer, Freelance

Mexico

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Robin Gillet

Graphic Designer - Print - Medaillon for excelence in Graphic Design technology at the WorldSkills Competition., Freelance

United Kingdom

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Katalysis Net

United Kingdom

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Paprika

India

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