. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Jamie Thistlethwaite

Photographer, DoodleBug Images Ltd.

United Kingdom

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Polina Klimenko

Illustrator

Netherlands

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Dionisis Andrianopoulos

Greece

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Megan Rowe

Fashion Art Director, Wisdom and Youth

United Kingdom

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Neil Verhavert

Freelance Animator & Illustrator, Neil Verhavert Animation AB

Sweden

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Gisela Calitz

Retoucher, 99c Advertising Agency

South Africa

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Turquoise Branding

United Kingdom

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Werewolf Graphics

Founder, Creative Director, Werewolf Graphics

Australia

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Sewing Feng

Illustrator, None

United States

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Sparkloop Creative Agency

United Kingdom

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Frangos Skender

junior garment technologist, Private White vc

United Kingdom

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Luis Muñoz

Digital Illustrator, Flexprint sas

Japan

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Ilva Idrizi

Freelance Fashion Designer, Freelance

Italy

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Miranda Seidl

Creative Designer, teooh

United Kingdom

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Tom Emil Olsen

Founder, CEO & Creative Director, KIND®

Norway

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Brian Frank

Photographer/Retoucher, Freelance

Netherlands

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OurCreative

United Kingdom

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Earnie Earn

Commercials Director, freelance

Thailand

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Roy Cohen

ECD, Keko

United Kingdom

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David Akim

Digital Marketer and Web Developer, Freelancer

Kenya

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