. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Katsiaryna Khimenets

Graphic and Motion designer, Freelance

United Kingdom

Connect

View profile
ATC Management & ATC Live

United Kingdom

Follow

View profile
Lydia Doczi

Designer, Salon UK

United Kingdom

Connect

View profile
House 337

United Kingdom

Follow

View profile
Mikołaj Korwin

Filmmaker / Creative, Freelance

Netherlands

Connect

View profile
De Luca Augusto

Photographer

Italy

Connect

View profile
Hema Sabina

Retoucher

United Kingdom

Connect

View profile
Mara

Lead Designer - WW CREATIVE STUDIO, PayPal - eBay inc

United Kingdom

Connect

View profile
Ash Sargant

Owner, Ash Sargant

United Kingdom

Connect

View profile
Jerome

interaction designer

United Kingdom

Connect

View profile
Rachael Oliver

Art Department Junior

United Kingdom

Connect

View profile
Christopher Elkin

Creative Artworker

United Kingdom

Connect

View profile
2

Publicis Sapient

United Kingdom

Follow

View profile
Ellis

Director/Producer, Freelance

United Kingdom

Connect

View profile
Muslim Hands

United Kingdom

Follow

View profile
Paul

Graphic Designer / Web Developer, Ten Fathoms

United Kingdom

Connect

View profile
3

Petros

Creative Designer

United Kingdom

Connect

View profile
Clearleft

United Kingdom

Follow

View profile
Milan Mezei

Motion Graphics Designer, OLIVER

United Kingdom

Connect

View profile
Roberto De jesus

Junior graphic designer / Photographer

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.