. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Wunderman Thompson Colombia

Colombia

Follow

View profile
2

Dark Horses

United Kingdom

Follow

View profile
Feast Creative Ltd.

United Kingdom

Follow

View profile
Ekstasy

United Kingdom

Follow

View profile
Eco Street Adverts

United Kingdom

Follow

View profile
TMP Worldwide

United Kingdom

Follow

View profile
Intro

United Kingdom

Follow

View profile
Leo Burnett Brasil

Brazil

Follow

View profile
Smuggler

United Kingdom

Follow

View profile
KBS Albion

United Kingdom

Follow

View profile
3

Whitehouse Post

United States

Follow

View profile
MRM//McCann

Spain

Follow

View profile
FCB Africa

South Africa

Follow

View profile
Just So

United Kingdom

Follow

View profile
Ogilvy Brasil

Brazil

Follow

View profile
$TBWA\Chiat\Day New York$

TBWA\Chiat\Day New York

United States

Follow

View profile
FCB Ulka

India

Follow

View profile
Singlart

Chile

Follow

View profile
BBDO Guerrero

Philippines

Follow

View profile
LOLA MullenLowe

Spain

Follow

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.