. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Emilio Cenzano

Industrial Designer, EurotaxGlass's

Spain

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Gaston Guetmonovitch

Creative Director, Leo Burnett

Spain

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Leonardo Sierra Rodríguez

Copywriter

Spain

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Alejandra Angel Rios

Photographer and retoucher

Spain

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Pancho Cassis

CCO Global, David

Spain

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Psiconautica Studio

Illustrator

Portugal

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Suzumi Graphics

Digital Illustrator

Spain

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Yolanda Rubio

Compositor

Spain

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Diego Blanco

Creative Lead

Spain

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Lexis B

Illustrator, 2D artist, character designer, cartoonist, Montena

Spain

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Gonzalo Duque

Motion Graphics Designer, GDuque

Spain

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Fernando González

3D Animator, FrameOver

Spain

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Marco Barneto

Motion Graphics Designer, freelance

Spain

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Enrique Rovira

2D Animator and Illustrator, Freelance

Spain

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Juliana Mejía Uribe

Freelance, PECOSIDADES

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Rayen Amara

Graphic Designer

Spain

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David Pérez Fernández

Digital Post-Producer

Spain

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David Orión Pena

Podcast Producer, Dos: After You

Spain

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Emilio Jimenez

Art Director

Spain

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Isabel

Creative Artworker

Spain

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