. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Brianne DiSylvester

Copy Manager, Saks Fifth Avenue

United States

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Thomas Dale

Lead Frontend Developer, SINE Digital

United Kingdom

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Kinneir Dufort

United Kingdom

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Pretzel Films

United Kingdom

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Gill Turner Photographers Agent

United Kingdom

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Phil Donaldson

Director, Clockwork Creative Company Limited

United Kingdom

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Neuneu Studio

United Kingdom

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Eugene CHAN

OWNER & PHOTOGRAPHER, eugene C. photo galleria

Hong Kong

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Boxharry

United Kingdom

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James Ferguson

Graphic Designer, Freelance

United Kingdom

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Sabina Willis

Freelance

United Kingdom

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Gancho Lambev

freelance designer/artist, freelance

Bulgaria

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Lewis King

Motion Designer

United Kingdom

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Mark Critchell

Graphic Designer, Looking for permanent or long-term contract

United Kingdom

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Dale James

Art Director, TMW Unlimited

United Kingdom

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Laura Mimini

Industrial Designer

Italy

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Julieta Fernandez Castex

Senior Packaging Designer

Argentina

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Stephen Lyons

Voiceover Artist, Stephen Lyons Media Services

United Kingdom

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PROteam

Croatia (Hrvatska)

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Honor Society

United States

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