James Wadsworth
Outdoor Artworker and Designer
ABOUT
This is the second project I have done for Imagine Your Korea. This campaign consisted of a wrapped route master bus, T-sides and digital assets on the London Underground. I created a set of illustrated K-Pop dancers to bring the 'RHYTHM OF KOREA' to life and used playful text and other Korean cartoon characters to make this a fun and eye-catching campaign. Imagine Your Korea ran a social competition which encouraged people to take a snap of the bus if they saw it out and about, creating a real buzz around their hashtag #cheeruptheworld.
MADEIT CREDITS
Annual 2022 ShortlistFeel the Rhythm of KoreaGraphic
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James Wadsworth has been a Contributor since 31st May 2021.