ABOUT

This is the second project I have done for Imagine Your Korea. This campaign consisted of a wrapped route master bus, T-sides and digital assets on the London Underground. I created a set of illustrated K-Pop dancers to bring the 'RHYTHM OF KOREA' to life and used playful text and other Korean cartoon characters to make this a fun and eye-catching campaign. Imagine Your Korea ran a social competition which encouraged people to take a snap of the bus if they saw it out and about, creating a real buzz around their hashtag #cheeruptheworld.