About me

James is the Co-founder of Untangld, an international strategy studio designing breakthroughs that move business. With studios in London, Sydney and Melbourne, Untangld delivers strategy that spans research, brand, experience, product, organisational change and beyond. Grounded in evidence, built for action.

James has over two decades of global experience helping shape some of the world's most iconic and effective brands.

From pure brand positioning and communications strategy to research, insight and experience planning, James brings a wealth of knowledge and experience to every category he works on.

James' work

WorkSafe. The Most Important Word in the Workplace

Vida Glow. Scaling a Luxury Beauty Brand to Take Over the World

Warner Music. Transforming Followers into Fans

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