About me

James is the Co-founder of Untangld, an international strategy studio designing breakthroughs that move business. With studios in London, Sydney and Melbourne, Untangld delivers strategy that spans research, brand, experience, product, organisational change and beyond. Grounded in evidence, built for action.

James has over two decades of global experience helping shape some of the world's most iconic and effective brands.

From pure brand positioning and communications strategy to research, insight and experience planning, James brings a wealth of knowledge and experience to every category he works on.

James' work

Nandos. From chicken to challenger

Cada. Tapping into youth culture to create a new kind of entertainment brand

x15. A fintech rebrand made to scale

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