About me

A creative and strategic leader and true marketing multi-hyphenate. Heading up both creative and strategy across a portfolio of global clients spanning automotive, beverage alcohol, sport, luxury, lifestyle and tech, Jake is fusing his decade long career in a genre-defining, cult punk rock band, academic background in urban design and belief in the power of culture-first creativity, to forge new relationships between brands and consumers.

From creative and art direction, brand strategy to campaign execution, he has continually blurred the boundaries between client and agency, channels, sectors and disciplines; from pioneering business innovation at the birth of the electric vehicle revolution for Nissan, leading brand strategy, global ATL and culture-first campaigns for Tequila Don Julio, to strategic, creative, experience and design direction for brands such as Facebook, Red Bull Racing, McLaren, Johnnie Walker, Spotify, and Lexus.

Jake's work

20 Years of Red Bull Culture in Racing

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