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ORBR20 - 20 years of Red Bull culture in racing - FOREVER REBL

Red Bull culture has changed Formula One forever, breaking down boundaries, defying odds and rewriting rules. So in the 20th season of Oracle Red Bull Racing, we are celebrating this unique energy, attitude and spirit, opening the doors to a growing and evolving audience and continuing to embrace the power of an outsider mindset - FOREVER REBL

The campaign kicked off with the construction of the first REBL PLAYGROUND in a warehouse on the Oracle Red Bull Racing Technology Campus in Milton Keynes. The bespoke build provided the backdrop for a 25 min journey through the world of Red Bull Racing and the launch of the RB20 car. The event was attended by 400 partners, media and guests and streamed to hundreds of thousands of fans on Sky Sports, Red Bull TV and ORBR Paddock and YouTube channels.

The REBL CUSTMS platform was launched in March at an exclusive event at HypeBeast HQ in NYC, and will give fans the chance to create bespoke livery designs that will be featured on track at races throughout the 20th season. The same weekend saw the NYC Red Bulls MLS team walk out for the first game of the new season in ultra limited edition FOREVER REBL training tops which will be available exclusively to ORBR Paddock Club members.

The FORVER REBL will continue throughout the 2024 season with a wide range of planned activations.