About me

Senior Art Director and Graphic Designer with over 30 years of experience across creation, branding and strategic decision-making. I've worked in agencies, independent projects and building brands from the ground up, from concept to real-world execution.

I was a co-founder and managing partner of a textile company for over two decades, leading operations, marketing, branding, art direction and people management. That experience shaped how I work: creativity must perform, not just look good in a presentation.

I've led projects for global and national brands, developing visual identities, campaigns, strategic presentations, digital content and printed materials. I bring creative vision, method, strong visual culture and business awareness, a rare but necessary combination.
I believe design is a decision, not decoration.

A good idea is one that survives the client, the deadline and reality.

Skills

Art Direction, Brand / Logo Design, Digital Art, Graphic Design

Sector Experience

Branding & Brand Strategy Fashion & Textile Retail & Consumer Goods Health & Wellness Food & Beverage Marketing & Communications

Clients

Absolut, Banco da Amazônia, boticário, CLUBE DE REGATAS FLAMENGO, Época, Folha de São Paulo, Fundação Palmares, Governo do Estado de São Paulo, Havaianas, JBJ, MasterCard, Monange, Nike, Parmalat, Petrobras, PFIZER, Piracanjuba, Piraquê, Poder 360, Prefeitura de São Paulo, Rede de Sementes do Xingu, Saint Laurent, Sebrae, Transportes Cavalinho, VoePass