About us

itsu [grocery] was created to take the much-loved itsu brand far and wide into supermarkets and online. The brand is one of only a handful of supermarket brands to have ranges spanning ambient, chilled and frozen, offering a growing cupboard of Asian-inspired, healthy foods: brilliant’broths, seaweed thins, rice'noodles, gyoza, bao’buns and much, much more.

itsu [grocery]’s goal is a bright[er] future for fast, convenient, Asian-inspired food, founded on a belief that beautiful food should be available whenever, wherever and for as many people as possible.

itsu [grocery]'s work

wow big'bao!

Amazon lifestyle photography

Noodle Competition

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