ABOUT

itsu is shaking up the supermarket aisle with the best thing since sliced bread! What an exciting campaign this was for us!

Julian Metcalfe, the king of the high street sandwich, is back with a bao. This two-handed soft steamed bun is stuffed with a signature blend of finely diced chicken, spring onion, soy sauce and shiitake & wood ear mushrooms. It steams in the microwave in 90 seconds to bring you a light [& fluffy] lunch for 380 calories.

A huge shout out to Hannah Gunn, Misha Metcalfe, Gabriella Abbott, Annie Butler and the team at MFUSE & Affixxius Academic for bringing the campaign to life!