About me

Started out as a fashion designer.
Now designing ideas, experiences and communications as a copywriter.

Over 15 years of experience as a creative. Out of which, I've spent the last 10 years -

Leading communications across the EMEA, MENA and APAC regions, devising strategy, user research, creating concepts, juggling start-up chaos, developing digital content, writing on behalf of the HR department, managing multi-language content publishing and all the people that come along with it, defining terminology, organising information architecture, reining in workflows - client and agency side, and writing for products, apps, emails, brands within the E-commerce space, while managing my water intake for the day among other to-dos.

When I'm not on LinkedIn, I'm peddling words on Notes, cooking in the kitchen with no photos to prove it, watching animal videos, or running like a cross between a horse and a dachshund.

Skills

Advertising, AI, blockchain, Branding, ChatGPT, concept development, Lifecycle Marketing, Marketing Strategy, Omnichannel Marketing, SEO, Social Media, UX/UI

Sector Experience

activations, Automotive, Electronics, experiential, Fashion, FMCG, Lifestyle, Luxury, Retail, Technology

Awards

Dubai Lynx  - Shortlist, MENA Effie, Red Dot Concept Design Award, Spikes Asia - Shortlist

Clients

Abu Dhabi Islamic Bank, Dubai Opera, Emaar Entertainment Group, Energizer, Eveready, Nando's, National Bank of Fujairah, Nespresso, New Balance, Porsche Middle East, North Africa and India, Samsung, SAP, volkswagen