Irene's work
About Irene
Started out as a fashion designer.
Now designing ideas, experiences and communications as a copywriter.
Over 15 years of experience as a creative. Out of which, I've spent the last 10 years -
Leading communications across the EMEA, MENA and APAC regions, devising strategy, user research, creating concepts, juggling start-up chaos, developing digital content, writing on behalf of the HR department, managing multi-language content publishing and all the people that come along with it, defining terminology, organising information architecture, reining in workflows - client and agency side, and writing for products, apps, emails, brands within the E-commerce space, while managing my water intake for the day among other to-dos.
When I'm not on LinkedIn, I'm peddling words on Notes, cooking in the kitchen with no photos to prove it, watching animal videos, or running like a cross between a horse and a dachshund.
Now designing ideas, experiences and communications as a copywriter.
Over 15 years of experience as a creative. Out of which, I've spent the last 10 years -
Leading communications across the EMEA, MENA and APAC regions, devising strategy, user research, creating concepts, juggling start-up chaos, developing digital content, writing on behalf of the HR department, managing multi-language content publishing and all the people that come along with it, defining terminology, organising information architecture, reining in workflows - client and agency side, and writing for products, apps, emails, brands within the E-commerce space, while managing my water intake for the day among other to-dos.
When I'm not on LinkedIn, I'm peddling words on Notes, cooking in the kitchen with no photos to prove it, watching animal videos, or running like a cross between a horse and a dachshund.