Innocent is the UK and Europe’s favourite smoothie brand. The company has grown
from having a zero to an 80%1 UK market share and turns over in excess of £100
million every year.
innocent’s mission is to make it easy for people to do themselves some good and to
make it taste nice at the same time. The range of healthy food and drink has evolved to
Smoothies – 100% whole crushed fruit and pure juices, packed full of vitamins,
fibre and phytonutrients and containing 2 portions of fruit per serving
Veg pots – little tasty, filling meals that give you 3 portions of veg in one go
Orange juice – 100% pure squeezed orange juice with no additives,
preservatives or any funny business whatsoever.
The team has now expanded from the three original founders to 250 people, who are
based across the Fruit Towers offices in London, Paris, Dublin, Amsterdam,
Copenhagen, Stockholm, Hamburg and Salzburg.
As a business, innocent want to leave things a little better than they found them. This is
reflected in everything they do, from the use of green electricity at Fruit Towers to only
sourcing their fruit from farms that look after both their workers and the environment.
Since 2006, all bananas used in innocent drinks have come from Rainforest Alliance
accredited farms and every year 10% of all profits are donated to the innocent
foundation - a separate charity which funds NGOs and projects in the countries where the fruit is sourced.
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