ABOUT

We partnered with innocent to create a digital platform as part of The Big Rewild, innocent’s new campaign inviting drinkers to support rewilding efforts. Our studio created a digital hub which forms an integral part of the digital toolkit for innocent's campaign content – from core information on carbon reduction plans, as well as rewilding inspiration and activities. The interactive sits alongside Innocent's digital strategy, limited edition pack and OOH advertising to bring together the whole campaign.

The design is built to delight and engage people, with an emphasis on assets that encourage interaction and participation – first online and then in the community. One stand-out element is the “Spin the bottle” game, which prompts users to spin an innocent orange juice bottle to receive a random challenge that inspires them to take an action toward rewilding and saving the planet.

Overall, the design captures the attitude of The Big Rewild project - leaning into green tones, natural textures, and interactive elements. Quizzes, maps, interactive easter eggs, and a dynamic counter that tracks the trees planted in orchards as part of the campaign infuse innocent’s recognisable playful-yet-informative positioning into the platform for a brand experience that’s both inspiring and reinforcing.