ABOUT

Brief:

Problem: Booking a holiday is confusing
Solution: TravelUp make booking worldwide travel, effortless


Objective
Increase aided and non-aided positive brand recall
Increase share of voice
Create a distinctive brand proposition
By – aiming for the heart of the market
By – creating a light-hearted, entertaining, personable brand

Positioning:
Provide joyful, experience from the first contact to arrival.
Travel (booking/arranging) made simple/effortless/easy/good experience

BOND TO CREATE
• Emotional appeal (priming)
• Humour is vital
• Distinct. Get noticed.
• Say something differently (as opposed to saying something different)
• Language is personable, warm, direct, clear.

Date created: December 2019 2019-12-01T00:00:00+0000
Date published: 2 September 2020 2020-09-02T11:27:37+0100

MADEIT CREDITS

  • Carl AustinEditor
  • Joe MaddonPhotographer
  • Mireille MoutousamyMedia Planner
  • Paul FriendDirector
  • Paul RammMedia Planner
  • Rob NewtonPlanner
  • Tim MillerArt Director
  • * Inform Advertising
  • * Inform AdvertisingCreative and Copy
Annual 2020 ShortlistUp YoursOOH Project featured: on 12th March 2020

Up Yours

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