Inform Advertising
London
ABOUT
Brief:
Problem: Booking a holiday is confusing
Solution: TravelUp make booking worldwide travel, effortless
Objective
Increase aided and non-aided positive brand recall
Increase share of voice
Create a distinctive brand proposition
By – aiming for the heart of the market
By – creating a light-hearted, entertaining, personable brand
Positioning:
Provide joyful, experience from the first contact to arrival.
Travel (booking/arranging) made simple/effortless/easy/good experience
BOND TO CREATE
• Emotional appeal (priming)
• Humour is vital
• Distinct. Get noticed.
• Say something differently (as opposed to saying something different)
• Language is personable, warm, direct, clear.
MADEIT CREDITS
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Craig AshfordClient
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Carl AustinEditor -
Joe MaddonPhotographer -
Mireille MoutousamyMedia Planner -
Paul FriendDirector -
Paul RammMedia Planner -
Rob NewtonPlanner -
Tim MillerArt Director -
Inform Advertising -
Inform AdvertisingCreative and Copy
Back to Up Yours project