About me

Quick update as of March 31st, 2021. I'm back in full-time work and no longer available for freelance roles (at least until I pass the probation period). w00t and yay! And just days before the nightmare of IR35 kicks in.

I believe curiosity is a writer's fuel.

So, I ask questions that help brands define themselves, their values and their products.

I ask questions about audiences. (I've even found whole new audiences for brands.)

I ask questions about ambitions and strategies.

I ask how technology can best serve the customer experience.

I ask questions that help uncover propositions and inspire ideas.

I've asked questions for brands in FinTech, healthcare, technology, charity, leisure and more.

I've asked questions that have helped me write headlines, taglines, websites, emails, scripts, brochures, mailings, press ads, social posts, articles and tone of voice guides.

The more I ask, the more I discover how language can help a brand.

So why not ask what I can do for you

Skills

Advertising, Copywriting, Creative Direction, Digital Marketing, Direct Mail, Strategy Planning

Sector Experience

I refuse to be categorised

Awards

BDMA Gold, Cannes Lions, DMA Gold, International Automotive Advertising Awards, International Marketing and Advertising Awards, John Caples

Clients

Blue Hive, DIGITAS, Digitas Health, Draftfcb, Grey, OgilvyOne, Stereo Creative, Syzygy, TBWA, Woolley Pau